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  • Founded Date March 29, 1944
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New ‘discreet’ Viagra Launched ending Embarrassment Of Blue Pill

The makers of Viagra are set to introduce a new ‘discrete’ kind of the drug that will replace the renowned – and instantly recognisable – little blue pill.

The distinct diamond-shaped tablets might soon be changed by a pink, rectangular ‘wafer’ that dissolves on the tongue, meaning it does not require to be taken with water.

About half of men over 40 suffer erectile dysfunction in the UK and in 2015 there was a record 4.57 million prescriptions for Viagra on the NHS.

The drug first concerned the market in the 1990s after being invented by the American pharmaceutical company Pfizer.

It was very first established in the 1980s as a heart problem medication, however trial participants observed it had an uncommon adverse effects – regular erections.

Now, Pfizer spin-off Viatris, which owns the Viagra name and brand, has actually gotten a trademark in the UK for the new kind of the drug, Viagra ODF.

Viatris has actually already introduced the Viagra ODF in Canada and advertised it as being ‘thin and discreet’ which may be more suitable for many consumers.

The distinctive tablets – which can cause embarrassment for some clients – has been transformed and a new dissolvable type may be readily available to Brits in the next five years. Stock image

‘Tablets are not always tolerable to clients and likewise in some cases the size of tablets might put clients off having them,’ Thorrun Govind, pharmacist and health expert, told The Telegraph.

She added: ‘Some men may still be finding the idea of having Viagr humiliating, however I would hope that guys’s health and conversations about sexual health have actually proceeded considering that Viagra was first formulated.’

Ms Govind believes this brand-new design is a ‘positive advance’.

The new dissolvable medication is believed to likely concerned the UK imminently.

Rebecca Anderson-Smith, partner and chartered trade mark lawyer at Mewburn Ellis, told the newspaper that the hallmark application is a ‘great indication’ it will be available within the next 5 years.

She discussed trade mark registrations can be cancelled if they are not used for a continuous period of 5 years or more after registration. As an outcome, it seems Viatris intends to launch the item within the next few years.

However, giving a hallmark would not guarantee the ODF might be sold and it would have to be approved by the Medicines & Healthcare items Regulatory Agency initially.

It’s to cost the like the tablet version and to be offered in the exact same dosages.

An overall of 4.57 million prescriptions for sildenafil, more commonly known by the brand name Viagra, and other kinds of impotency drugs sold under the brand names Cialis and Levitra, were dispensed by the health service in 2023

This comes after dodgy Viagra was found to be Britain’s most significant fake drug after more than ₤ 6.2 million of phony blue tablet were taken by UK regulators in 2023.

More supplies of the erectile dysfunction drug were found than knock-off variations of painkillers like morphine.

Health authorities stated online sellers flouting policies were behind the counterfeit materials with many being imported from nations like India without a suitable licence.

Data, from UK regulator The Medicines and Healthcare products Regulatory Agency (MHRA), show 2.6 million dosages of sildenafil, the generic name for the medication best known as Viagra, were taken last year.

Another half-million dosages of tadalafil, another erectile dysfunction drug offered under the brand name Cialis worth ₤ 1.2 million were also taken.

While all medications carry prospective side impacts drugs from unreliable sources might either not work or carry additional active ingredients or impurities like heavy metals or other drugs that might be hazardous.