12 Creative Recruitment Campaign Ideas To Inspire You

A terrific recruitment campaign concept can substantially enhance a brand’s appearance in the talent market. And fortunately is that it does not always require a crazy budget plan!

Now is the time to inject some imagination and enjoyable into your recruitment projects and shock those dull, tired recruitment tactics that generally begin with posting on job boards (boring).

When your talent group begins producing original, engaging project concepts that tie into and reinforce your general recruitment technique, you’ll rapidly find how to attract the best and brightest prospects.

TL; DR – Key Takeaways

– Creative recruitment projects are all about establishing enjoyable and appealing ways to attract good candidates to your brand name and make a bigger influence on applicants.

Examples include recruitment through a dating app, using a mystical code to break, hosting meet-ups, or getting the assistance of an immersive virtual tour.

– You can establish imaginative concepts for your recruitment campaign by examining the issues your talent team has now, researching how other companies hook applicants, referall.us or conceptualizing originalities with your group.

– Three examples of companies thinking outside package include IKEA’s 3D-printed meatball project, Volvo’s S90 model lorry that interviews its own service technicians, and an actually fun one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so keep reading).

– After introducing your campaign, produce abilities tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill team can select from our library of over 150 test design templates to simplify and automate your hiring process.

What is a creative recruitment project?

Recruiters or talent acquisition groups that utilize initial recruitment project concepts, such as games, crack-the-code tests, AI recruitment bots, or video content, link directly with the hearts and minds of their target market.

How do you know if your company is utilizing innovative concepts in your method?

Well, has the skill group been using the exact same recruitment marketing method for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the exact same conventional strategies that everyone else uses, there’s no chance your brand will stand out in the crowd.

When business communicate with candidates in a thoughtful, impactful method with their recruitment marketing, they’re most likely to draw in the competent individuals they’re trying to find. Now, here’s how your team can start doing things in a different way.

How do business consider innovative recruitment projects?

It’s not too complicated. Let’s walk through the steps for developing effective, initial recruitment marketing.

Step 1: Identify your team’s greatest blockers in obtaining leading skill.

Step 2: Next, brainstorm ideas or tactics to conquer those challenges. Here are some suggestions:

– Get motivation from other companies currently considering of the box.
– Put yourself in the shoes of your target audience and consider methods to communicate with them in a style and tone that will interest them, such as an animated video.
– Reach out to coworkers to collect concepts from a varied group.
– Consider what your company values extremely in its current workers.

Step 3: Bring all your concepts together and develop your recruitment campaign method, consisting of the channels you’ll utilize to release it, such as social media and your careers site.

Step 4: Review your project expense and ensure you have the spending plan you need, or change your plan accordingly (keeping in the excellent stuff your target market likes).

Step 5: Launch your project and hope your job advert and other campaign components get widespread nationwide, global, (and even viral!) attention.

Do we need to elements of our recruitment campaigns?

Possibly. We understand that not all business have the resources to manage every aspect of an imaginative task in-house. In that case, you might need to contract out particular elements to an agency, such as:

– Designing social media or other digital ads
– Creating a video (that does not appear like your nephew stole your mobile phone).
– Creating a complex video game or unpopular equation as a recruitment test

Ok, now for the fun stuff.

To help you win on this brand-new course, we’ve pulled together some really innovative recruiting concepts below. Companies that created some initial or inventive attention grabbers to draw in fantastic prospects.

12 innovative and inspiring recruiting project examples

Let’s face it, numerous companies need a recruitment process makeover. Especially if they wish to bring in young, certified prospects (and the company’s company brand is as interesting them as a 1970s movie).

The following companies (many of which you’ve likely become aware of) also needed some fresh ideas for their recruitment marketing to jazz up their outdated image-and they all prospered.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting adequate numbers of junior personnel for white-collar offices.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, advertisements, recommendations.
Their most initial campaign concept was definitely their US zombie recruitment video-a Strolling Dead-themed recruitment ad that ran during the show’s season ending. It may not have included at any huge global advertising festival, however it sure got individuals talking. Which’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for unsafe professions like the army is ending up being harder.
Recruitment strategy: Using pop-culture references to bring in a vast array of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This campaign is special since it utilizes the concepts of excellent marketing or copywriting by attracting what’s crucial to its particular target audience-communicating about their worths and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is presently highly underestimated and is likewise experiencing a rapid boost in demand post-pandemic.
Recruitment method: Using psychological and aspirational messaging to attract people whose worths align with the business’s purpose.
Tactics: Advertising campaign across TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a task that is typically exceptionally under-appreciated absolutely requires some additional imaginative juice. Home Instead chose to employ the services of a professional agency for this project to refresh their brand and hook exactly the right type of people.

The agency created extremely emotive recruiting videos for this specific niche industry, which 100% struck the mark with their “can’t help however care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession location, and filling tech and digital jobs was a tough job.
Recruitment strategy: Using a major technology trend to join the discussion and enhance their awareness in the tech talent circles.
Tactics: A speculative recruitment campaign utilizing 3D-printed meatballs.
Now, this is a really original campaign run by the Swedish furniture manufacturer IKEA. To attract skill that thinks out of the box, they welcomed possible candidates for an interview over a meal of meatballs.

But not their conventional Swedish meatballs … these are 3D-printed meatballs, adremcareers.com supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting massive labor shortages in hospitality post-Covid.
Recruitment technique: Targeting out of work, underemployed, and ready-to-work candidates aiming to start their careers in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertisement project covering social media, digital display ads, radio, and press coverage.
These guys are helping to fill a major pandemic-driven employment space. In the US alone, the Bureau of Labor Statistics shared this eye-opening fact:

The industry has restored 6.9 million jobs since April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their project makes possible newbies aware of the huge variety of advantages readily available with a career in hospitality and uses testimonials from present staff members to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, implied trying to attract 1,000 brand-new employees over 12 months.
Recruitment strategy: Doubledown on promoting the ‘work from anywhere’ policy to bring in tech skills who wish to work from another location.
Tactics: A physical recruitment drive in a branded Van

This one’s certainly another imaginative recruitment project that the software application company, Atlassian, launched just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment road journey.

Their novel idea lined up well with their work-from-home policy that they were likewise ‘driving home’. And ideally, their innovative thinking has actually helped them fulfill their Australian and worldwide consumption objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A prejudiced recruitment process and lack of gender diversity.
Recruitment method: Building a transgender and gender-diverse skill swimming pool.
Tactics: Updated recruitment procedure

This campaign hit at the heart of the continuous concern of gender equality in mining. Global mining giant BHP recently ran an effective, global-first (for BHP) initiative to help minimize hiring biases by revitalizing their out-of-date recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying crew shortages post-Covid
Recruitment method: Targeting a very particular skill section – empty nesters and over-45’s.
Tactics: Advertising project

Now, this is another campaign that’s considering of package. After discovering a remarkable market insight that “around 78% of British parents aged 45 and over want to take on a brand-new obstacle once their kids fly the nest”, somalibidders.com EasyJet crafted a recruitment project targeting this particular skill pool.

Filling the team lacks with candidates who are over 45, whose kids have actually lastly flown the nest, and who are now searching for a new career experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment technique: Grabbing audience attention at a renowned worldwide motor program and developing the brand as an emerging hub for automotive software application engineering.
Tactics: Event PR

Now that’s turning your average recruitment project technique on its head for sure! The group incorporated AI into the cars and truck’s pedestrian speech technology and vehicle connect system to test the social and technical abilities of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive candidates.
Recruitment strategy: Using an ingenious, gamified technique to engage passive prospects & offering a free present.
Tactics: Skills test was marketed on social media platforms

Our sister business, Toggl Track, wished to hire an SEO manager and idea of a fun campaign that ‘d be a win-win scenario for all. We created a skills test challenge and marketed it across social networks, providing a totally free tee shirt to applicants who attained high scores.

Reaching passive prospects while getting the word out about our brand to other talented workers worldwide-it doesn’t get much better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to bring in Millennials and Gen-Zers.
Recruitment method: Activating a brand-new disruptive employer brand to bring in graduates.
Tactics: Campus recruitment with an experiential VR tour, careers page overhaul, video series, redeveloping all in-store and school recruiting visual possessions

Walmart’s massive skill acquisition project was produced by Nexus and helped provide the brand name a much-needed facelift (considering that the seller may not have actually been leading of many candidates’ preferred employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the project trying to accomplish?

Problem: Attracting young recruits in the middle of a labor lack.
Recruitment method: Tapping into a growing interest amongst young individuals in home remodelling and crafting an engaging value proposition to set themselves apart from other companies.
Tactics: An exhibition, The Hall of Fail, that provides restoration stops working recreated as masterpieces, out-of-home, web, and social media content

Intending to recruit some 5,000 people in a year amidst exceptional labor scarcities, Lowe’s Canada was facing the significant challenge of bring in more youthful employees. Partnering with a creative company, the brand name devised a recruitment campaign concentrating on chances for development and learning within its network.

They have also discovered that 88% of Gen Z students wish to work for companies who offer them access to training and development chances.

Training is a top priority for us, so we ensure to use extensive training to everyone who joins our groups. Operating in one of our stores is a great chance for people to acquire understanding that will benefit them all their lives.

Inspired by this insight, the brand introduced a campaign and exhibition that builds on the desire to discover by showing engaging examples of remodelling failures that youths can prevent by working and learning at one of the brand’s stores. Each of the exhibits had a QR code for using directly for the different employment opportunities.

Thinking of your next original recruitment project method?

We hope this list has actually got you buzzing about your next recruitment campaign and how you can match those ingenious companies to approach candidates.

Whatever the role, from getting up the finest engineers to roping in the world’s biggest salespersons, your recruitment marketing efforts are sure to strike their hearts and minds if you use your creativity!

One simple method to include shimmer to your next recruitment project while making it enjoyable and engaging for you and possible applicants is to begin with abilities tests. And, no, you don’t have to create tests from scratch. Our test library is brimming with role-specific concerns established by the professionals.

Bid farewell to inappropriate prospects and the hours lost screening CVs. Create a complimentary Toggl Hire account today to see just how basic, fun, and fair hiring can be.

Juste enjoys examining through writing. A copywriter by trade, she spent the last 10 years in startups, telling stories and building marketing groups. She works at Toggl Hire and blogs about how companies can hire really excellent individuals.